Has anyone realized that our entity name has no word “Sashiko” in it? Keiko’s pr

Has anyone realized that our entity name has no word “Sashiko” in it? Keiko’s project name is “Sashi.Co” and my company’s name is “Upcycle Stitches”. There are reasons behind it. We carefully choose the name without “Sashiko”, and it is our way to pay respect to Sashiko. I know it isn’t the best idea in “marketing strategy”. However, advertising ourselves as if we are “the (only) Sashiko” is against the Japanese aesthetic.

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From all of my 30+ years of experience in Sashiko, I came to a conclusion that “No one should(can) own Sashiko”. When I started sharing the Sashiko in English, I already knew the potential of my voice – I don’t know many Japanese-Native Sashiko artisans, with many years of experience, who do not need a translator to express their experience. A potential equal to a risk. I do NOT want anyone to consider our Sashiko is “the absolute (only) Sashiko”. We do not own Sashiko. There are numbers of great Japanese Sashiko artisans/teachers in Japan who do not wish to speak up. It is another form of Japanese aesthetic.

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I would rather be buried in the ground with the Sashiko if I had to go against the Japanese aesthetic. However, I learned that many people care for what we do & what I say. So, this is the in-between point. I know I can do better in terms of “marketing” and “making profit”. However, please understand that I am the Japanese after all. Going along with the western “strategy” isn’t always the best way to go.

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米国での活動では、「@UpcycleStitches」という名前でビジネスをしています。Sashikoって入ってないんです。でも、刺し子を紹介したり販売したりするのであれば、Sashikoという言葉を商売名に入れるのは基本中の基本。ここに実は「刺し子には絶対的な正解はない」というアンチテーゼが含まれています。日本人じゃない方が、Sashikoという文字を使い、あたかも全ての刺し子を代弁するような商売をしているのを見てきて、とても嫌気がさしていて。日本人で背景もある僕が「これが刺し子だ！」と言ってしまうと、僕の声だけが残ってしまうリスクがあります。それは嫌なんです。僕の声”も”残したい。日本人の美徳が喧騒にかき消されてしまわないように。☆

2021-02-24 12:45:30

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